Apr 28, 2021
I want to enlighten you on what I've learned about website building, and really about how the messaging and the entire aesthetics are very, very important to your website.
Most of you that have a website, you’re probably really focused on your story and on all those food pictures. Unfortunately, no one really cares. Your website visitors don’t really care about all of that. Most people that are looking at a website are trying to find or figure something out. So it’s important to lay out all the important things for you now so you don’t waste their time!
So I'm going to give you three
simple things that your website should have, especially on its
landing page or homepage!
When people go to your website, they're literally going to give you five to seven seconds to figure out what you have to offer. You need to portray what it is that you offer. If you do keto recipes or do personal chef services, it should explicitly say and show in your tagline.
So again, going back to the
keto-friendly personal chef. If someone is on your website, it
should be like looking in the mirror, seeing something that they
want to happen in their life from your website. So it resonates
very fast in the person's brain - hey, I want to be that person in
the picture.
Create that one big button on your website that says “Contact”. It is called CTA or also known as a “call to action”.You need a big call to action right underneath your tagline. So people know how to do business with you.
The whole purpose of your website is to actually take people that are looking for services, turn them into leads, and then turn them into paying customers.
Something to keep in mind: “If you confuse your
customers, you'll lose your customers.” -
Listen to this week’s podcast to learn more, but please send any questions you have to podcast@chefpreneurprogram.com
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Also...make sure you join The Chefpreneur Movement Facebook Group to be part of the discussion at http://bit.ly/chefpreneur-movement-group and this is a good start in surrounding yourself with the right people in starting the business and interact with like-minded chefs who are on a mission to break free from their kitchen job and build their own empire!
Lastly, we are bringing back our
Chefpreneur Mastermind Retreat in January 2022. This is literally a
retreat designed to give you a step-by-step action plan and the
most amazing inner circle community. Meeting other chefs that
are literally become, family. Where we will mentor and guide you
step by step in starting, running, and growing a six-figure
personal chef business!
For more information or if you want to schedule a call with me, just text RETREAT to 619-304-6496. We'd love to just connect with you and talk more about the details on how you can join us in Orlando in January 2022!
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We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Personal Chef Business.
The future is yours… put it into your own hands!